// Black Book Ink is a creative studio and design firm conceiving brand identities, campaigns, content marketing, commercials, websites, objects, events and experiences for our clients, our friends and ourselves.

Creative Leadership

sabrina dee

chief creative director and founder

As Chief Creative Director and founder of Black Book Ink, Sabrina Dee is the creative force of the company. Leading a diverse team of creative talent with a start with “why” approach, she is committed to smart results driven creative. Sabrina has spent over 18 years establishing brands as the client, agency and publisher. Her work has crossed several categories including fashion, décor, retail, entertainment and consumer-packaged goods. Collaborating with companies such as Motorola, Lexus, Red Bull, The Partnership At Drugfree.org, and Forty Five Ten, to name a select few. Throughout her career she has art directed traditional campaigns as well as pioneered the development of brand content online. In 1996, and on the forefront of digital, she helped art direct and produce some of the first online content marketing collaborations between music, fashion and consumer goods for brands including Warner Music Group, The Van’s Warped Tour, Monster Energy, Threadless, Sony Music Group and many others.

cole keeton

vice president of creative

As the agency’s Vice President of Creative, Cole leads Black Book Ink's cross disciplinary team of creative talent from conception to execution. Leveraging over 11 years of agency experience, he drives client solutions that integrate traditional branding with innovative design. His hands on approach to creative has resulted in breakthrough campaigns for global brands including G.E., AT&T, Hyatt, Nokia, Pepsi and Guthy Renker, to name a few. His vision has also led to new market penetration for new brands such as the beverage company Sparkling Ice, introducing their first ever 360 campaign including a national TV spot and a Times Square takeover.