Pourri

CPG & Home Fragrance

Brand Activation - Event Creative & Production, Turnkey Production, Talent Booking, Concept, Research & Curation, Product Design, Environmental Graphics, Content Creation.

“Stay Funky, Get Fresh!” was a multi-day, multi-sensory brand activation at SXSW designed to bring ~Pourri’s signature joie de vivre to life at scale. Spanning an outdoor park and stage, a multilevel nightclub with three performance stages, two parking-lot activations, eight custom VIP luxury bathroom trailers, and street-level promotions, the experience transformed Austin into an immersive brand playground. Over three days, the activation welcomed 35,000 visitors and generated 650M earned PR impressions, driving 501K Tap App engagements, a 325% lift in social engagement, and a 73% increase in owned follower count.

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Big Ideas, Real Results

Watch the case study video to see how this 10-day SXSW activation came to life:

  • 35,000 visitors to Pourri’s SXSW event footprint

  • 650M earned PR impressions

  • 501K Tap App engagements

  • 325% lift in social engagement across brand-owned channels

  • 73% increase in owned social follower count

  • 83% of consumers more likely to purchase after using the Tap App

  • 92% of Tap App users want NFC-enabled Pourri products in the future